DREW ANTHUNY - LOVERS ARE FEARLESS (CAMPAIGN)Drew Anthuny was looking for a unique way to not only shoot his music video but also to release the single in general. Looking at the story of the single we decided to visually tell the story of heartbreak to loving again. So as a social strategy we released this over a 4 week period as follows:
Week 1: Release Single
Week 2: Release “Broken”
Week 3: Release “Love Again”
Week 4: Release full music video.
Overall this resulted in one of his best releases to date due to the massive amount of support and share-ability these assets had.
ROLE: Director / Producer / Editor / DP
BROKEN (DIR. CUT)
LOVE AGAIN (DIR. CUT)