ACURA POLLS

Acura is one of the many sponsors for Monterey Car Week with a focus on the big event, The Quail. To get our audience engaged client asked for a unique social activation. The result was this Instagram Story based concept titled, “Acura Polls” in which we document our trip up the coast in the all new RDX. The catch was that we asked our audience to vote on our next adventure along the way. Once the polls are added up we then do what our audience asked for and post the results in a unique triptych. I personally drove this whole route with a driver, shot the photos, edited the photos, added the graphics and posted live time. From this social activation we garnered more than 130,000 active viewers during this drive to Monterey.




NSX THERMAL ORANGE REVEAL

THE ASK: Create a unique experience on social to reveal the new Thermal Orange color for the NSX.

THE SOLUTION:
Created an awesome social video that showcases the NSX in thermal vision that then finally breaks through to reveal that the NSX is still “Thermal Orange” in all its glory.





ACURA – 24 HOURS OF DAYTONA

THE TASK FOR THIS PROJECT WAS HOW TO GET THE ACURA RACE FANS AT HOME, EXCITED ABOUT A 24 HOUR LONG RACE. MY SOLUTION WAS CREATING LIVE UPDATES ON SOCIAL THAT USERS WANT TO ENGAGE WITH AND PLAY OR VIEW ON REPEAT. THE RESULT, SOME OF ACURA’S BEST NUMBERS ON SOCIAL FOR MOTORSPORTS TO DATE.




GOOD LUCK POST // 3,717 LIKES
MID-RACE POST // 7,615 ORGANIC LIKES END OF RACE PODIUM POST // 2,432 LIKES

INSTAGRAM STORIES

OVERVIEW...
1. INTRO CARD
2. DRIVER INTERVIEWS 3. PHOTO TRYPTYCH 4. PODIUM FINISH







PAPI / Nico Marks - 310.740.1343